The Lost Blogs' Home.

But blogs are free. And a lot of businesses are setting up blogs as adjuncts, noticeboards or online diaries for their business activities. Why not? Advertising costs a bomb.

However, many will get over the blog novelty soon, while some will continue. Re:invention is OK if you're into specialist business services for companies or businesses run by women, offering tastes of strategies, hints on publicising yourself and links to associated news stories.

But is it smart market segmentation or reducing your potential client base by half?